Nissan owner statistics are best understood through several different populations: vehicles sold and produced, shipment powertrains, U.S. fleet estimates, recall populations and company operating context. The figures below cover FY2022–FY2023, model years 2022–2024, and 2024 recall reporting, and they do not represent a single count of current Nissan owners.
Key Nissan Owner Statistics
The most useful headline figures are:
- In FY2023, Nissan reported 3.442 million global vehicle sales.
- In FY2023, Nissan produced 3.430 million vehicles globally.
- Nissan’s reported revenue rose from ¥11,811 billion in FY2022 to ¥13,580 billion in FY2023.
- Japan sales increased from 454,000 vehicles in FY2022 to 484,000 vehicles in FY2023.
- North America sales increased from 1.023 million vehicles in FY2022 to 1.262 million vehicles in FY2023.
- Europe sales increased from 308,000 vehicles in FY2022 to 361,000 vehicles in FY2023.
- Asia sales decreased from 1.201 million vehicles in FY2022 to 961,000 vehicles in FY2023.
- Globally, 74.1% of Nissan’s FY2023 shipments were gasoline-powered.
- In Japan, 44.5% of Nissan’s FY2023 shipments used e-POWER.
- In Europe, 37.2% of Nissan’s FY2023 shipments were hybrid vehicles.
- Nissan’s cumulative global e-POWER production reached 1.6 million units in 2024.
- Nissan’s estimated real-world U.S. fleet fuel economy rose from 27.4 mpg for model year 2022 to 28.9 mpg for model year 2023.
- Nissan’s estimated real-world U.S. fleet CO2 emissions fell from 322 g/mile for model year 2022 to 305 g/mile for model year 2023.
- The EPA listed the Nissan 210 at 40.0 mpg for preliminary model year 2024, as the highest-fuel-economy gasoline non-hybrid vehicle in its manufacturer comparison table.
- NHTSA’s 2024 report listed 17 Nissan North America recalls involving 1,984,536 vehicles in its reported set.
- Recall 21V135 involved 807,376 vehicles and had a 56.5% completion rate in NHTSA’s 2024 report.
- Recall 22V024 involved 664,779 vehicles and had a 55.1% completion rate in NHTSA’s 2024 report.
- Recall 22V457 involved 180,176 vehicles and had an 89.2% completion rate in NHTSA’s 2024 report.
Contents
- Global Nissan sales and production
- Regional Nissan owner data
- Nissan electrified powertrain statistics
- Nissan fuel economy and emissions
- Nissan safety, recalls and completion rates
- Nissan ownership context and service indicators
Global Nissan Sales and Production Statistics
Nissan’s company-reported global scale grew between FY2022 and FY2023. Sales rose by 137,000 vehicles, while production rose by 49,000 vehicles; these are company volumes, not registered vehicles, active owners or the current vehicle parc.
| Measure | FY2022 | FY2023 |
|---|---|---|
| Global sales | 3.305 million | 3.442 million |
| Global production | 3.381 million | 3.430 million |
| Revenue | ¥11,811 billion | ¥13,580 billion |
Source: Nissan Motor Corporation — Sustainability data book 2024. Revenue is on a management pro-forma basis including Chinese joint ventures in proportionate consolidation.
The reported sales and production totals also produced different year-specific gaps. FY2022 production exceeded sales by 76,000 vehicles, while FY2023 sales exceeded production by 12,000 vehicles; these simple differences are not inventory or delivery measures because the operational timing differs.
Nissan’s reported revenue rose by ¥1,769 billion between FY2022 and FY2023. That change describes Nissan Motor Corporation’s reported revenue, not what individual owners spent on vehicles, fuel, insurance or maintenance.
Regional Nissan Owner Data and Market Trends
Nissan’s regional sales pattern was uneven. Japan, North America, Europe and the company’s aggregate “Other” category increased, while Asia declined; “Other” is not a single country.
| Region | FY2022 sales | FY2023 sales |
|---|---|---|
| Japan | 454,000 | 484,000 |
| North America | 1.023 million | 1.262 million |
| Europe | 308,000 | 361,000 |
| Asia | 1.201 million | 961,000 |
| Other markets | 318,000 | 374,000 |
Source: Nissan Motor Corporation — Sustainability data book 2024. Nissan reports these regional sales volumes; China and Taiwan use January–December values in the global reporting table.
In FY2023, North America accounted for 1.262 million Nissan sales, while Japan accounted for 484,000 of the 3.442 million global total. Those figures describe sales geography, not the number of people who own Nissan vehicles in each region.
Production also shifted across key manufacturing regions:
- Japan production rose from 597,000 vehicles in FY2022 to 725,000 in FY2023.
- North American production rose from 992,000 vehicles to 1.235 million vehicles; Nissan defines this production region as the United States and Mexico.
- European production rose from 288,000 vehicles to 325,000 vehicles; Nissan defines this production region as the United Kingdom and France.
Nissan Electrified Powertrain Statistics
Nissan’s FY2023 powertrain data is shipment-based. It should not be read as the composition of all Nissan vehicles currently owned or active, and the categories use Nissan’s definitions.
| Geography | Gasoline | Diesel | e-POWER | Electric | Hybrid |
|---|---|---|---|---|---|
| Global | 74.1% | 3.3% | 10.8% | 3.8% | 8.1% |
| Japan | 27.5% | 0.2% | 44.5% | 9.5% | 18.4% |
| North America | 97.0% | 0.2% | 0.9% | 1.9% | 0.0% |
| Europe | 23.0% | 3.6% | 25.8% | 10.4% | 37.2% |
| Asia | 84.7% | 4.8% | 4.3% | 2.2% | 4.0% |
| Other markets | 77.2% | 13.9% | 3.5% | 0.2% | 5.2% |
Source: Nissan Motor Corporation — Sustainability data book 2024. A displayed 0.0% is rounded and does not prove absolute absence.
The contrast between Japan and North America is especially clear in the shipment mix: Japan reported 44.5% e-POWER and 18.4% hybrid shipments, while North America reported 97.0% gasoline shipments. Nissan also stated that e-POWER and hybrid models together accounted for over 70% of shipments in Japan and Europe; “over 70%” is not a precise owner share.
Nissan’s 126th Securities Report (English) reported cumulative global e-POWER production of 1.6 million units in 2024. The same source described a third-generation e-POWER target of up to 15% better fuel efficiency at high-speed driving than the second-generation system; this is a company target, not an independently measured owner result.
Nissan Fuel Economy and Emissions Statistics
EPA manufacturer fleet estimates provide a U.S. view of estimated real-world performance. They are not a single model’s window-sticker value and should not be treated as an individual owner’s measured fuel economy.
| Model year | Nissan estimated real-world fleet fuel economy | Nissan estimated real-world fleet CO2 |
|---|---|---|
| 2022 | 27.4 mpg | 322 g/mile |
| 2023 | 28.9 mpg | 305 g/mile |
| 2024 preliminary | 28.6 mpg | 306 g/mile |
Source: 2024 EPA Automotive Trends Report. Model year 2024 values are preliminary.
For preliminary model year 2024, the EPA comparison table identified the Nissan 210 as the highest-fuel-economy gasoline non-hybrid vehicle in its listed manufacturer comparison, at 40.0 mpg. That is a rounded comparison-table result, not an owner’s average.
EPA also revised specific 2024 Altima 2WD S/SV label values. The combined value changed from 32 mpg to 27 mpg, and the city value changed from 39 mpg to 31 mpg; the displayed revision table lists the highway value as changing from 32 mpg to 27 mpg, and the exact configuration’s final label should be checked.
Source: Fuel Economy Label Updates — U.S. Environmental Protection Agency. These revisions apply to the specified configuration, not all Altima trims.
Nissan Safety, Recalls and Completion Rates
NHTSA’s 2024 recall-completion report lists 17 Nissan North America recalls involving 1,984,536 vehicles in the reported set. The report covers recalls with an eighth quarterly report submitted in 2024 and excludes tires, child seats and equipment recalls.
| Recall | Involved vehicles | Completion rate |
|---|---|---|
| 21V135 | 807,376 | 56.5% |
| 22V024 | 664,779 | 55.1% |
| 22V671 | 197,230 | 87.4% |
| 22V457 | 180,176 | 89.2% |
Source: Recall Completion Rate Report 2024. Rates use the report’s eighth-quarter framework, not a lifetime final rate.
The four displayed recall populations total 1,849,561 vehicles, a sum of those rows only and not the full 17-recall total. The largest Nissan population shown in that table was recall 21V135’s 807,376 vehicles, while the difference between the 89.2% completion rate for 22V457 and the 55.1% rate for 22V024 was 34.1 percentage points; the comparison is not causal.
NHTSA’s 2024 Annual Recall Report also listed recent Nissan recalls lacking an available remedy. Recall 22V420 covered 322,671 vehicles and had 987 days since the manufacturer report as of the report date, while recall 24V700 covered 25,704 vehicles and had 158 days; elapsed days describe report timing, not repair duration or a defect rate.
Nissan Ownership Context: Quality and Workforce Measures
Some Nissan statistics provide operating context rather than direct owner outcomes. In FY2023 reporting, Nissan said 24 of 24 vehicle production bases had ISO 9001 certification, excluding non-consolidated OEM plants; this is a production-site certification measure, not owner satisfaction.
Nissan also reported 358,597 employee training hours, 14.9 average training hours per employee, training participant satisfaction above 4.2 out of 5, and training investment of ¥76,000 per employee in FY2023. These measures concern employees and internal development, not dealer training, maintenance spending or customer retention.
The same Nissan sustainability data book reported 24,034 employees at Nissan Motor Co., Ltd., including 20,510 men and 3,524 women. It reported a 6.2% employee turnover rate, voluntary resignation of 2.4%, average annual salary of ¥8,771,496, 26,531 unionized employees, and 1,765 new hires including 1,465 men and 300 women.
These workforce figures help describe Nissan’s organizational context, but they are not measures of the global Nissan workforce, owner population, ownership duration or owner costs. For ownership analysis, the most direct supplied measures are therefore the regional sales and shipment data, EPA fleet estimates, and NHTSA recall populations and completion rates, each interpreted within its stated geography and measurement period.